The company had plans to use TikTok as a marketing tool for Resso in India before the app was banned in June 2020 as part of a geopolitical dispute between India and China, two former Resso employees told Insider. ByteDance followed that exact strategy to grow Resso in Brazil, adding a button for TikTok users to click into the Resso app when they stumbled upon a song they wanted to hear in full, The Information reported. It's easy to see a scenario in which the company could try to convert its existing TikTok user base into paying music subscribers. TikTok Music could follow the blueprint of ByteDance's streaming-music app Resso It already runs a streaming app called Resso in three markets - India, Brazil, and Indonesia - that has been grabbing market share from other streamers in the past year.
The idea that ByteDance would launch a standalone "TikTok Music" streaming service in the US to compete with players like Spotify and Apple Music isn't unfounded. Other possible use cases for "TikTok Music" in ByteDance's application include an app that would allow users to "live stream audio and video" as well as the ability to "edit and upload photographs as the cover of playlists" and "comment on music, songs, and albums."īyteDance first submitted its "TikTok Music" trademark application in Australia in November and later filed in the US on May 9. Its parent company ByteDance filed a trademark application with the US Patent and Trademark Office in May for "TikTok Music," applying the phrase to a variety of goods and services including a mobile app that would allow users to "purchase, play, share, download music, songs, albums, lyrics." Now the company appears to be inching closer to launching a standalone music streaming service of its own.
TikTok is a go-to platform for discovering new music, regularly propelling songs into the mainstream and often to the top of charts like the Billboard 100 and Spotify Viral 50.
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